Bricks and mortar retail is not dead. It's the place your customers see your mission statement in 3D. I have been lucky to use retail space to do much more than just sell. Retail experiences create lasting customer relationships. I build spaces and events to be remembered.
NYCC
More than a retail space. The Rapha Cycle Club gave the sport of cycling a home. A proper cafe, live race viewings, a communal table and place to hang your bike.
SFCC
Rapha's first permanent retail store. A flurry of events and brand activity welcomed San Francisco cyclists.
Shop install Mellow Johnny's
Clothing on a rail inside some retailers doesn't tell a story. A branded space does and helps the retailer sell product.
Parklet - San Francisco
Creating a beautiful addition and add outdoor space to the Rapha Cafe in SF. Using a Citroen H-van to embody the brand with this icon of the Tour de France.
In-store Pop Up - roll: Ohio
Built and managed a traveling program of in-store pop ups.