The Rapha Cycle Club San Francisco, a piece of cycling infrastructure. I managed the operations, marketing and retail success of this, Rapha's first permanent, retail outlet. We set the standard within the company, and in retail, of building community, by hosting events, rides, and race viewings nearly every day.
"Regulars" mugs for the finishers of our annual riding challenge was a major point of pride for locals.
Gallery space above the cafe allows for a monthly spotlight on great artists.
Cyclist or not, the cafe has become a staple of the neighborhood.
Indoor bike parking is crucial for enthusiasts of the sport nervous of their expensive bikes.
A communal table is an integral part of the retail experience. In order to build friendships among those likeminded passion, sometimes you simply need proximity.
Always using the sport's history to engage new cyclists.